Upon deciding on investing in social media marketing, the next step is to think of a social media platform you should use. Primarily, this is simple to do. You will begin to setup a Facebook Page, a Twitter profile and, after, add others in time. However, today, there are a lot of changes that happened. For a fact, Instagram is a vital choice to have, Facebook’s lowering organic reach says it may be less of a focus, Twitter’s algorithm alters the formula, and LinkedIn’s allowing added traffic. Also, Pinterest, too, is slowly getting important to have, but when you’re going to form a video content, then YouTube should be on your choice. Consulting an online marketing company is key to these steps.

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