Are you an owner of a small business, but is still not using social media marketing? This is no longer an option. Face it, customers are online and conversing about the company. When having no engagement in the conversation, you will see the disadvantages of losing your clients. Below is a list of social media strategy in promoting a small business.
1. Assess Your Assets
The preliminary action a business has to take prior to engaging in online marketing or social media marketing and engagement is to see the things you are trying to promote. Define your assets. Define the target clients. This may seem obvious. For example, A Bay Area airport own and use small planes for rent. Business was slow since the company was simply targeting pilots aiming to rack-up hours. What they didn’t know was that there was a larger audience they could aim at in using a social media strategy. These are tourists looking for aerial Bay Area tours. In this lieu, successful business operations took-off with using this tool.
2. Sign-up for Social Media Accounts
A company may own a Twitter, LinkedIn, Google+, YouTube and Facebook account. Specifically, Facebook offers a company to construct a business page. Remember to read the rules for companies first. One can even ‘create a page’ using a personal account, if a company allows it. Such allows easier ways for small business owners to manage it. Furthermore, at LinkedIn, each employee becomes the best advocate for a company.
3. Look For A Social Media Manager
Having multiple social networks can be difficult. Therefore, prior to beginning posting a content, requesting friends and adding followers, you should sign-up for a social media manager like the Ping.fm and HootSuite. These permits one to manage the entire number of accounts on one site and handle the messages to deploy. This way one doesn’t have to sit over doing the tasks all day. It also permits one to review the success of the tweets real-time with using website statistics.
4. Post Updates
It is vital to bear content on the social media pages prior to commencing in adding friends and followers. During the time you try to find friends, they will get to see the page and ponder whether they want to follow you. Hence, as a company using social media marketing, you will be asked to show them a reason why they should follow the company’s web page. Give added facts about the industry. Upload pictures of the company or the clients enjoying your brand. Using YouTube, you may post videos of the company, customer experiences and inspire clients to make their own. Also, you may add as ‘favorite’ other YouTube videos and these will be added up on your page. This can be a social media strategy.
5. Search For Friends And Followers
In Twitter and Google+, searching for friends and followers are quickest. In this lieu, you may search keywords to add followers. For example, on Twitter, those small airport companies can be looked up using “pilot” as the keyword. One can also search using “flying” as keyword. You may also search your town and covering areas as well to look for bloggers, key influencers, city officials and news outlets. Furthermore, you may search for large players in the industry. When looking for airports, you may try Southwest Airlines, Boeing, United Airlines and Virgin America. When they share your posts, there will be the likelihood to reach thousands of clients. On Google+, add a comment on one of the company’s posts right away. On the other hand, on Twitter, you may mention them in a post quickly. Also, you may add a comment on one of their posts or basically mention that you look forward to following the posts they promote.